Portrait of Kristina Panzera, Vice-President at Ciot

Old title : Kristina Panzera – Ciot

Photos : Charles Briand

With extensive experience in the industry, Kristina Panzera, now VP Marketing and buyer at Ciot, decided to work in the family business because she was passionate about the design and beauty of the company’s products, which include natural stone. Unpretentious and sincere, she appreciates authenticity in others.

What three things are key to your happiness? The most important thing is knowing that the people I love are healthy. I also think it’s important to savour the little moments, like talking with your teenagers. Finally, dancing brings me a lot of joy!

What does well-being mean to you? Finding a balance between mind and body. We live in stressful times; with mobile devices, everything moves very fast. It’s hard not to get caught up in the daily grind.

What quality do you most appreciate in other people? Integrity. I like people who are genuine and transparent, who say what they mean.

Et les plus vilains défauts? Le complexe de supériorité. Que ce soit pour des raisons monétaires ou d’éducation, je n’aime pas que certaines personnes se croient supérieures aux autres à cause d’une situation donnée.

“ Parents often want their children to take over the business. My mother never said a thing; it was really my decision to join the company.”

What do you like most about your work? Seeing the company grow. As a buyer for the ceramic and porcelain department, I enjoy the challenge of finding new products that will be a good fit for our market.

How do you define elegance? I would say it is a harmonious simplicity: a balance among the various elements, whether in fashion or décor. In other words, all the parts fit together so well that they create a whole.

What celebrity do you most admire? Michelle Obama. I have always admired strong women. She has effected changes in public health and supports many women’s causes.

What friend or family member do you most admire? My father. He moved here alone from Italy when he was 16 years old. He has worked tirelessly and continues to put in 60 hours per week. His incredible resilience is the key to his success. He is generous and takes care of the entire family. He is also very respected in the industry.

How do you stay on top of the latest trends? They are all around us, in fashion, at trade shows and in the requests of our clients who let us know what might be
needed in the market.

What is the secret to professional success? Work! And if you enjoy what you do, you will eventually find success.

What is your favourite city? That’s a very difficult question. I would say Rome, for its history, because wherever you go, there is a stone that has meaning. The food is wonderful, and the people are interesting and friendly.

What is your greatest dream? I have no idea! I’m quite happy with my life.

What is it like to work in a family business? There are advantages and disadvantages to working in a family business. Obviously, more is demanded of family members than other employees, but many of our staff have worked with us for over 20 years, including some pioneers who have been here for over 30 years. Every member of the organization has contributed to the success of the company, which is celebrating its 70th anniversary this year.


Kristina Panzera – Ciot – e-mag

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