LAUZON Third generation


Ernest was the first, two more Lauzons followed, then four…

Passing the torch in a family business is not always an easy task. Fortunately at Groupe Lauzon, high caliber heirs are abundant. The two sons of founder Ernest, Claude and Michel, each have two children, all of whom breathe dynamism and passion into the company. Christian, 41, son of Claude, holds a diploma in Business Administration from the Canadian Automotive Institute. Managing Director at Audi Lauzon, this perfectionist’s greatest accomplishment: establishing the Audi Terminal, North America’s largest. Alexandre, Claude’s 35-year-old son, is Managing Director of Volkswagen Lauzon Blainville and Saint-Eustache. He holds a Bachelor of Business Administration from UQAM. Of note: he loves to exceed expectations. One Saturday, the dealership closed for the day, Alexandre pulled up in his Touareg and spotted a client having trouble with his vehicle. “I opened the dealership to lend him a rental car for the weekend.” Director of Operations at Volkswagen Lauzon St-Eustache, Geneviève, aged 28, in addition to her university studies, completed a professional program from the Corporation des concessionnaires d’automobiles du Québec. During her first year, Geneviève sold more cars than her male colleagues. Her explanation: “Car selling is in my blood.” Catherine, who holds a Bachelor of Commerce degree from the John Molson School of Business (MBA in progress), is the Director of Human Resources and Marketing for Groupe Lauzon. This is good news for her father Michel, the company’s ‘strategist’ for the past 25 years, who aims to continue growing the family business, “especially by keeping close to our employees in a period of expansion.”

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