{"id":8961,"date":"2012-06-02T11:51:03","date_gmt":"2012-06-02T15:51:03","guid":{"rendered":"http:\/\/next.mixtemagazine.ca\/?p=8961"},"modified":"2021-04-20T17:21:15","modified_gmt":"2021-04-20T21:21:15","slug":"cycling-trumps-golf","status":"publish","type":"post","link":"https:\/\/www.mixtemagazine.ca\/en\/m07-en\/cycling-trumps-golf\/","title":{"rendered":"Cycling trumps golf"},"content":{"rendered":"<p><strong>The prestigious Wall Street Journal has declared: \u2018Cycling is the new golf.\u2019 While three Quebecers cannot pretend to have initiated this phenomenon, they deserve recognition for having anticipated the trend.<\/strong><\/p>\n<p>Sixteen years ago, Jacques Dub\u00e9, Gilles Dionne and Pierre Gagnon founded the Association cycliste en d\u00e9veloppement des affaires (ACDA). They had no idea at the time that cycling would emerge to rank as the number one sports industry worldwide. They rather believed it would be much more interesting to network in groups, cycling, than spend a whole day on a golf course in the company of three others. So began the ACDA, business people and professionals, pedaling across the bucolic paths of Qu\u00e9bec. Truly, the story of the ACDA is not commonplace.<\/p>\n<p>In what seems another time, the athlete of the group, Gilles Dionne, threw his friend Pierre Gagnon off balance, warning him that he would sacrifice excellent business relationships if he persisted in his lifestyle. \u201cDionne was referring to the fact that I smoked and I was tipping the scales at 225 pounds,\u201d says Gagnon. Today, Gagnon cycles daily to work and is a model of fitness.<\/p>\n<p>As a child, Dub\u00e9 was a (self-proclaimed) \u2018reject\u2019, the kid never chosen when it came time to form teams. \u201cWhen my children started mountain biking in Saint-Bruno, I didn\u2019t feel like sitting there and waiting for them. In my first race, I finished last. I must add in my defense that a carry rack weighed down my bike and I was sporting a plastic salad bowl as helmet on my head.\u201d<\/p>\n<p>As time moved along, through the vehicle of the ACDA, the three men have converted many business people to shake up their habits and improve their health by scheduling one Wednesday afternoon per month to ride and take part in the network. Dionne argues, \u201cI am happy to report that it is the cycling aspect that has become the priority of members, more important even than the professional contacts. And it\u2019s for that reason that relationships are strengthened, because the shared element of pleasure prevails over the obligation to conduct business activity.\u201d Gagnon adds: \u201cThirty per cent of our members are women. The ACDA is far from being a \u2018boy\u2019s club.\u2019 We are very proud.\u201d<\/p>\n<p>By setting as the goal participation in ACDA cycling dates, members rediscover one of the pleasures of youth, the bicycle. And they also reclaim the joy of movement. Like the three founders, there are many who have decided to invest in their health. If only for this reason, Dionne, Gagnon and Dub\u00e9 deserve a tip of the cap.<\/p>\n<p><a href=\"http:\/\/mixtemagazine.ca\/\/wp-content\/uploads\/2013\/03\/m07-sport-1.jpg\"><img decoding=\"async\" class=\"lazyload\" data-src=\"http:\/\/mixtemagazine.ca\/\/wp-content\/uploads\/2013\/03\/m07-sport-1.jpg\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"m07-sport-1\" title=\"the Association cycliste en d\u00e9veloppement des affaires (ACDA)\" \/><noscript><img decoding=\"async\" src=\"http:\/\/mixtemagazine.ca\/\/wp-content\/uploads\/2013\/03\/m07-sport-1.jpg\" alt=\"m07-sport-1\" title=\"the Association cycliste en d\u00e9veloppement des affaires (ACDA)\"><\/noscript><\/a><br \/>\n<a href=\"http:\/\/mixtemagazine.ca\/\/wp-content\/uploads\/2013\/03\/m07-sport-2.jpg\"><img decoding=\"async\" class=\"lazyload\" data-src=\"http:\/\/mixtemagazine.ca\/\/wp-content\/uploads\/2013\/03\/m07-sport-2.jpg\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"m07-sport-2\" title=\"the Association cycliste en d\u00e9veloppement des affaires (ACDA)\" \/><noscript><img decoding=\"async\" src=\"http:\/\/mixtemagazine.ca\/\/wp-content\/uploads\/2013\/03\/m07-sport-2.jpg\" alt=\"m07-sport-2\" title=\"the Association cycliste en d\u00e9veloppement des affaires (ACDA)\"><\/noscript><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The prestigious Wall Street Journal has declared: \u2018Cycling is the new golf.\u2019 While three Quebecers cannot pretend to have initiated this phenomenon, they deserve recognition for having anticipated the trend. Sixteen years ago, Jacques Dub\u00e9, Gilles Dionne and Pierre Gagnon founded the Association cycliste en d\u00e9veloppement des affaires (ACDA). They had no idea at the [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":6393,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[491,508],"tags":[1146,1117],"position":[],"article-model":[1170,1186],"class_list":["post-8961","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-m07-en","category-sport-escape","tag-no-images-old","tag-old-website","article-model-sports-old-nogal","article-model-sports-en-old-nogal"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Cycling trumps golf - Mixte Magazine<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mixtemagazine.ca\/en\/m07-en\/cycling-trumps-golf\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cycling trumps golf - Mixte Magazine\" \/>\n<meta property=\"og:description\" content=\"The prestigious Wall Street Journal has declared: \u2018Cycling is the new golf.\u2019 While three Quebecers cannot pretend to have initiated this phenomenon, they deserve recognition for having anticipated the trend. 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They had no idea at the [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mixtemagazine.ca\/en\/m07-en\/cycling-trumps-golf\/\" \/>\n<meta property=\"og:site_name\" content=\"Mixte Magazine\" \/>\n<meta property=\"article:published_time\" content=\"2012-06-02T15:51:03+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-04-20T21:21:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mixtemagazine.ca\/wp-content\/uploads\/2013\/03\/m07-sport-1-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1443\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Yvan Martineau\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Yvan Martineau\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.mixtemagazine.ca\\\/en\\\/m07-en\\\/cycling-trumps-golf\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.mixtemagazine.ca\\\/en\\\/m07-en\\\/cycling-trumps-golf\\\/\"},\"author\":{\"name\":\"Yvan Martineau\",\"@id\":\"https:\\\/\\\/www.mixtemagazine.ca\\\/en\\\/#\\\/schema\\\/person\\\/268fa0ea3bd01416042ed83033162e6e\"},\"headline\":\"Cycling trumps golf\",\"datePublished\":\"2012-06-02T15:51:03+00:00\",\"dateModified\":\"2021-04-20T21:21:15+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.mixtemagazine.ca\\\/en\\\/m07-en\\\/cycling-trumps-golf\\\/\"},\"wordCount\":439,\"publisher\":{\"@id\":\"https:\\\/\\\/www.mixtemagazine.ca\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.mixtemagazine.ca\\\/en\\\/m07-en\\\/cycling-trumps-golf\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.mixtemagazine.ca\\\/wp-content\\\/uploads\\\/2013\\\/03\\\/m07-sport-1-scaled.jpg\",\"keywords\":[\"no-images-old\",\"old-website\"],\"articleSection\":[\"M07\",\"Sport\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.mixtemagazine.ca\\\/en\\\/m07-en\\\/cycling-trumps-golf\\\/\",\"url\":\"https:\\\/\\\/www.mixtemagazine.ca\\\/en\\\/m07-en\\\/cycling-trumps-golf\\\/\",\"name\":\"Cycling trumps golf - 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