{"id":11482,"date":"2013-09-16T13:45:20","date_gmt":"2013-09-16T17:45:20","guid":{"rendered":"http:\/\/dev.mixtemagazine.ca\/?p=11482"},"modified":"2021-03-16T20:31:29","modified_gmt":"2021-03-17T00:31:29","slug":"interview-lubov-4","status":"publish","type":"post","link":"https:\/\/www.mixtemagazine.ca\/en\/mixte-was-there\/interview-lubov-4\/","title":{"rendered":"Interview Lubov"},"content":{"rendered":"

What is the inspiration for this show?<\/strong><\/p>\n

LA: We work with bandage, so we needed to find a new way to renew the look. So for this show, we thought about nature, as when you walk in to a forest, you have textures of leaves, animals etc.. A forest is very surreal. There are a lot of different textures. That took us on a different journey. There is evidence of a stole-like inspiration, trimmed in different furs. They are very beautiful, and show up in the work of YSL and other designers.<\/p>\n

Where do you see this brand in 10 years? Do you see it evolving in to an even larger brand? <\/strong><\/p>\n

LA: Not huge, I see it as a lifestyle brand. When people think about Herv\u00e9 L\u00e9ger they only think about bandage dresses, but we are also invested in shoes, handbags, outerwear, swim suits (with cover ups). It\u2019s really about that desired lifestyle, rather than a ubiquitous look.<\/p>\n

What is your next big event after NYFW?<\/strong><\/p>\n

LA: I think we are doing some public appearances. I host editor events at my home in Los Angeles. We are definitely involving ourselves in a lot of runway related events.<\/p>\n

What are you most proud of about Herv\u00e9 L\u00e9ger and yourself?<\/strong><\/p>\n

LA: First of all, I love what I do. So I do it with passion, and I give thanks every day. I\u2019m just blessed, and very proud of Herv\u00e9 L\u00e9ger. I really love our products. At first it took us 6 years to launch Herv\u00e9 L\u00e9ger, and one of the reasons is because I didn\u2019t like the product at the beginning, or understand it. I feel like it didn\u2019t have the right esthetic. Therefore, I was thrilled following a successful launch of the Herv\u00e9 L\u00e9ger line to be able to offer exciting silhouettes, and a younger appeal.<\/p>\n

What is your biggest challenge when you are creating?<\/strong><\/p>\n

LA: To walk away from it, because when you design you never stop changing. For example I could take one thing and work on it for a year and it will never be perfect. The challenge of it I think is to really let things go and leave it the way it is and enjoy it.<\/p>\n

Something we do not know about Herv\u00e9 L\u00e9ger?<\/strong><\/p>\n

LA: It normally takes up to 300 hours to make one dress. I have all these little notes about how long its take to make Herv\u00e9 L\u00e9ger, and sometimes it take a week and sometimes it take a month to make that one dress. That\u2019s why they fit perfectly. <\/p>\n

How has Herv\u00e9 Leger changed you as a person?<\/strong><\/p>\n

LA: I think it gave me a different point of view on fashion. With Herv\u00e9 L\u00e9ger, when you put together a piece it has to be done in the most way possible. It\u2019s all about focus and passion. <\/p>\n

What should be on our hot list?<\/strong><\/p>\n

LA: Personally I think the hemline is getting longer on dresses, and we have some really beautiful dresses that go below the knee, some that zip all the way up. Those are simply fantastic and they would definitely be my first choice.<\/p>\n

What is your favorite look for the new collection?<\/strong><\/p>\n

LA: I can\u2019t choose one. If I didn\u2019t like them all, they wouldn\u2019t be down the runway. <\/p>\n

How is Herv\u00e9 L\u00e9ger making a difference in the fashion industry? What makes Herv\u00e9 L\u00e9ger the dress to pick over other designers?<\/strong><\/p>\n

LA: First of all I think our customers understand Herv\u00e9 L\u00e9ger. They are unique. I believe they can\u2019t be copied, like priceless art or a heritage piece. They are very special. It\u2019s an investment piece. It\u2019s also something that will never go out of style. You know there are people still wearing Herv\u00e9 L\u00e9ger from the 80\u2019s, and they look modern today. Also, the craftsmanship and style is timeless. It\u2019s doesn\u2019t pill, it doesn\u2019t change color, so you buy one dress, you wear it forever. <\/p>\n

About this famous fabric \u2013how did you decide to change the original bandage look in to what it has become today?<\/strong><\/p>\n

LA: I didn\u2019t change much. Herv\u00e9 L\u00e9ger\u2019s idea was akin to hat design, in that just as hats are molded to fit your head, the dress fabric would mold to fit your body. It holds you in place. There is no pattern; each piece of fabric is individual, and sculpts your body. However, in this vain it is impossible to continue to sell such a design at such high prices, so we had to figure out how to keep the L\u00e9ger tradition for less expensive. What we did was employ the drop-needle technique, which creates the desired design on the dress without the use of so many bandages. <\/p>\n

How do you want women to feel when they wear Herv\u00e9 Leger?<\/strong><\/p>\n

LA: You cannot be shy in an Herv\u00e9 L\u00e9ger. You have to feel powerful and strong and glamorous at the same time. Essentially, it\u2019s about confidence in yourself, because you can be the most beautiful women in the world, but if you don\u2019t have confidence, you will never wear Herv\u00e9 L\u00e9ger. It takes a lot to wear almost nothing at all (laugh).<\/p>\n

Do you enjoy wearing Herv\u00e9 L\u00e9ger or do you prefer BCBG and runway?<\/strong><\/p>\n

LA: It\u2019s not that I have a preference, it more about the feeling. My closet is filled with racks of all these different styles \u2013sometimes I want to wear Herv\u00e9 L\u00e9ger but sometimes I want to sleep in it (laugh)! Other times I prefer runway pieces as they are made in such small quantities and I want to support that. We only make about 200 pieces of runway, and I want people to understand the uniqueness of it. With Herv\u00e9 L\u00e9ger it\u2019s more about the pleasure. For example this dress (picture) is 1 in 50, so you feel special wearing it. We\u2019re not in the comedy business, its not a market place, it\u2019s true fashion, and when people buy a $3000 dress, it\u2019s not to be mass produced, and you would never reproduce it. There are basic patterns that are repeated but most of the time when we keep a style we try to take it on a new journey. For example, you\u2019ll never see another jacquard like that because were not going to repeat it because we move to this (another type of jacquard), or that one, it\u2019s a never-ending journey.<\/p>\n

How has the family tradition molded the brand? I know you have a big family and I know you have included one of your girls with BCBGeneration, but would you include any other members of your family?<\/strong><\/p>\n

LA: If they want to, I don\u2019t think the majority of my kids want to, they all have their own strength and focuses. They love me and they love their dad and they see that we love what we do. My older daughter is 19 and she wants to be a lawyer and she wants to save the world, my middle one does animation so she wants to move to Japan, and my little one is an actress and a signer. <\/p>\n

On Facebook we see that you have a united family with all your pictures with your kids, and its nice to see. So maybe we could see one of them taking the business over?<\/strong><\/p>\n

LA: I don\u2019t know, I don\u2019t know, maybe. We\u2019ll see. In terms of business Max and I have 18 years difference. We have plenty of time. <\/p>\n

What is your favorite time? Is it when you\u2019re the busiest or when you have nothing to do?<\/strong><\/p>\n

LA: I can\u2019t remember a time when I had noting to do, but my all-purpose in life is how I can make things better. Every day I wake up and I\u2019m thinking how I can make things better. I fix things. If I\u2019m not busy, I have to make myself busy; it\u2019s in my nature. I love creating. I\u2019m so passionate that I don\u2019t see the time pass. <\/p>\n

Do you need more calm or chaos when you\u2019re creating?<\/strong><\/p>\n

LA: As you get older there\u2019s not much chaos. You know I think chaos is when you don\u2019t know what you\u2019re doing. We have organized chaos. I vote for more hours in a day. I mean I don\u2019t understand why there\u2019s 24 and not 26. They did it in Germany not too long ago \u2013we could change that! (laugh)<\/p>\n

Do you have a little habit when you create, for example do you go outside or you just sit down on a chair at a desk, do you need music etc?<\/strong><\/p>\n

LA: All of it, I work with a really talented team. I mean we all sit down and throw ideas back and forth and collect them. I like to collaborate with a lot of people. Fundamentally, people don\u2019t buy what you do; it\u2019s more why you do it. So there has to be a reason in life to do what you do.<\/p>\n

I know that you travel a lot; do you have a place that you love to go or a place that you always go? Or do you prefer to travel all over?<\/strong><\/p>\n

LA: I do, I think that there are so many places that I love and want to go back to but it\u2019s not the same, because it\u2019s not about the places but more about the people you\u2019re with most of the time. But I do love to discover places where there are no McDonald\u2019s and Burger King\u2019s, or no Westerners.<\/p>\n

What was your favorite getaway?<\/strong><\/p>\n

LA: There isn\u2019t just one but the last one that I can remember when I really did not work and just relaxed was Istanbul in September. It was great because I actually did not want to work, I did not want to think about anything.<\/p>\n

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What is the inspiration for this show? LA: We work with bandage, so we needed to find a new way to renew the look. So for this show, we thought about nature, as when you walk in to a forest, you have textures of leaves, animals etc.. A forest is very surreal. There are a […]<\/p>\n","protected":false},"author":1,"featured_media":14959,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[529,527],"tags":[520,1146,1117],"position":[],"article-model":[],"class_list":["post-11482","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-m12-en","category-mixte-was-there","tag-must-haves-this-winter","tag-no-images-old","tag-old-website"],"yoast_head":"\nInterview Lubov - Mixte Magazine<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mixtemagazine.ca\/en\/mixte-was-there\/interview-lubov-4\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Interview Lubov - Mixte Magazine\" \/>\n<meta property=\"og:description\" content=\"What is the inspiration for this show? 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