Original title: Porsche redefines plug and play
Mixte attended the global launch of Porsche’s first all electric sports car, the Taycan, which took place simultaneously in North America, China and Europe. The event locations represented three ways of sustainable energy management: Niagara Falls representing hydro-power, a solar farm in Neuhardenberg near Berlin and a wind farm on Pingtan Island, in the Chinese province of Fujian.
“The Taycan links our heritage to the future. It carries forward the success story of our brand – a brand that has fascinated and thrilled people the world over for more than 70 years,” said Klaus Zelmer, President and CEO of Porsche Cars North America, “This day marks the start of a new era.”
Porsche has embraced innovation, usability, sustainability and tradition in the new Taycan. The brand now offers three engine choices; combustion, hybrid and all electric. Zelmer predicts that half of Porsche sales by 2025 will be electric, and the company will spend 6 billion euros in e-mobility by 2022.
This sports car literally flies: 0 to 100 in only 2.8 seconds. In fact,Porsche defines this as launch control.
Porsche opened a new production facility for its first all-electric sports car at its Zuffenhausen, Germany site. In addition to using electricity from renewable sources and biogas to generate heat, the new production buildings are designed to be extremely energyefficient. Examples include the electrically powered logistics vehicles, the use of waste heat in the paint shop, the greening of roof areas and a continuous and holistic approach to other potential resource savings.
This sports car literally flies: 0 to 100 in only 2.8 seconds. In fact, Porsche defines this as launch control. The Taycan has a range of up to 450 kilometres. In just over five minutes, the battery can be recharged for an additional range of up to 100 kilometres at Porsche’s national network of charging stations.
The exterior design injects pure Porsche DNA. From the front, it looks particularly wide and flat with highly contoured wings. The silhouette is shaped by the sporty roofline sloping downward to the rear, typical for the brand.
The cockpit, driver display, and interior digital design embrace the driver, who is in total control. Switches and buttons have been greatly reduced and control is intelligent and intuitive, like using touch operation or the voice control function, which responds to the command “Hey, Porsche.” A central futuristic infotainment display is an integrated glass band in a black-panel look. Porsche offers an entirely leather-free interior for the first time; an interior made from innovative recycled materials underscoring the sustainable concept of the electric sports car.
The two-speed transmission installed on the rear axle is an innovation developed by Porsche. First gear gives the Taycan even more acceleration from a standing start, while second gear with a long gear ratio ensures high efficiency and equally high-power reserves.
Without a doubt, the many innovations of the Taycan will seduce and attract Porsche enthusiasts. Marc Ouayoun, CEO and president of Porsche Cars Canada maintains that a realistic outlook for Taycan sales is 40 percent to current Porsche owners, and 60 percent to new additions to the Porsche family.