Bijoux Birks Premieres Short Film with Ballerina and Actress Kylie Jefferson to Unveil The Holiday Birks Splash Collection

Bijoux Birks, Canada’s designer of fine jewellery, premiered a short film featuring ‘Tiny Pretty Things’ actress Kylie Jefferson. The video, which was shot in Los Angeles, showcases Jefferson performing in the rain wearing the new Holiday Birks Splash jewellery. As an homage to the collection, Jefferson pirouettes and jetés through cascading water reinforcing the theme. Jefferson, who choreographed the dance for the film, was inspired by nature’s radiance and the power of water in motion.

Birks Splash Diamond Pendant
Avenue Design
Carpette Multi-Design
Birks Splash Triple Hoop Diamond Huggie Earrings

“Seeing the Holiday Birks Splash collection inspired my dancing,” says Jefferson. “My favorite piece worn in the video would have to be the Birks Splash Diamond Lariat Necklace. It was so elegant, and I felt so powerful wearing it. I’m drawn to the perfect balance. My vision was to showcase my fragility and my strength, meeting in complete harmony.” The new Birks Splash collection features diamonds set in 18KT white gold. The diamonds are meticulously cut, to evoke the free flow of raindrops. Like Jefferson, the collection is joyous and sophisticated with a refreshing, vibrant spirit.

“We are thrilled to have had the opportunity to showcase Kylie in her element,” says Katie Reusch, Bijoux Birks Marketing Director. “Her choreography and free spirit make the narrative of this collection truly come to life. Kylie’s grace and elegance captures the essence of Birks Splash.”

Birks Splash Triple Row Diamond Ring
Galerie Beauchamp
Design Lambert
Avenue Design
3 Femmes & 1 Coussin
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Birks Splash Diamond Bangle Bracelet

The partnership between Bijoux Birks and Jefferson began in May, when Jefferson was named Bijoux Birks’ first Birks Splash ambassador, celebrating women who ‘Make a Splash’. The collaboration was launched in conjunction with Bijoux Birks’ expansion in the U.S. market, securing distribution in 16 Saks Fifth Avenue locations across the country and on Saks.com.

The new Bijoux Birks Holiday Splash Collection is available for purchase in Canada at select Maison Birks stores and online at Birks.com.

In the campaign film, Jefferson is wearing:

Birks Splash Triple Hoop Diamond Huggie Earrings

Birks Splash Triple Row Diamond Ring

Birks Splash Diamond Bangle Bracelet

Birks Splash Diamond Lariat Necklace

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Birks Splash Diamond Lariat Necklace

LUXURY JEWELLERY AND TIMEPIECE RETAILER LAUNCHES STATE-OF-THE-ART SERVICE CENTER

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The New Maison Birks Atelier Offers Clients Premium Servicing from Professional Watchmakers

 

Maison Birks has launched a state-of-the-art in-house workshop for timepiece services to assist luxury watch aficionados across Canada. The Maison Birks Atelier, which is based in Montreal, spans over 1,500 square feet and offers technical services, polishing, and advanced restorations.

The Maison Birks Atelier is a certified authorized service center for prestigious international timepiece brands including Rolex, Alpina, Baume & Mercier, Bijoux Birks, Cartier, Chaumet, Frédérique Constant, Longines, Montblanc, Omega, Rado, TAG Heuer and Tissot.

“We’re proud to be Canada’s leading multi-certified destination for high-luxury timepieces,” says Jean-Christophe Bédos, President and CEO, Birks Group Inc. “Haute Horology is increasing in popularity, and the Maison Birks Atelier will provide unparalleled professional watchmaking services to our clientele across Canada.”

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Gorski
Carpette Multi-Design
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Inspired by the cutting-edge watchmaking workshops found in Switzerland, the modern space features floor-to-ceiling windows, creating the perfect atmosphere for intricate repairs. The Atelier comprises four main areas: the Administrative Area, the Polishing and Refinishing Studio, The Movement Cleaning Room, and the Watchmaking Laboratory.

The Polishing and Refinishing Studio is equipped with optimal Swiss equipment allowing complexes refinishing techniques in order to restore the original luster and shape of any case and bracelet. Lap polishing, satin brushing and case restoration are just some of the techniques used with metals like Platinum, Gold, Titanium and Stainless Steel.

The Cleaning Room houses high-tech, ultrasonic machines that delicately clean even the finest of watch movements using preprogrammed sequences and diverse cleaning formulas.

The Watchmaking Laboratory is where highly skilled watchmakers perform technical services and advanced repairs. Specialized hydraulic adjustable benches line the central area, offering ergonomic support for the watchmakers throughout the day. Surrounding these specialized benches are avant-garde watertightness measuring equipment that can detect impermeability in watchcases, using compressed air or water up to an impressive pressure of 1200 meters, 120 Atmospheres or 1800 PSI. The laboratory is also equipped with advanced Swiss precision measuring computers that allows the watchmakers to calibrate and time each movement to its exacting standards.

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There are eight professional watchmakers on the Maison Birks Atelier team. Every member of the team has studied and graduated from respected watchmaking institutes. They participate in ongoing training, evaluations, and certifications, both internally and by partnered brands, to maintain operations at the highest of industry standards.

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