Andrea Pinarello: A life dedicated to cycling

C&M Textiles
Design Louis George

Pinarello cycles are known to turn heads, arouse ardent admiration, and cause a certain amount of excitement. Behind the quality and the cutting-edge style of Pinarello is the story of a man possessed by his love of bicycles.

If it is said that Lafleur, Gretzky, and Crosby were born with a hockey stick in their hands, it can also be said that Andrea Pinarello was born with his hands holding handlebars. From a very young age, Andrea traveled all over his native Italy with his ­father*, visiting different bike race courses. Later he experienced the exhilaration of seeing giants, like Miguel Indurain, dominate the cycling circuit on cycles that had been hand-crafted by his father. Enthusiasm is always evident at Andrea’s shop, where the most expensive bikes sell for $20,000. “I love the freedom that comes with a cycle, and the respect for the environment that it encourages,” he confides. “I am privileged; I was never a professional racer, but I’ve cycled on every continent, in countless countries, and I’ve ridden a bike every day of my life. My experiences have led to new ideas, improvements, and creation.”

We get a glimpse of passion and devotion from the boss of Cycles Pinarello when he is asked what improvements we can expect to see for cycles. “Technology and materials will take us towards new horizons,” he predicts. “Frames will become even lighter, carbon fibre will be replaced, and the electric derailleur, that is new on the market, will become standard equipment. Chains are on their way out and integrated computers will become essential.” Pinarello is fully aware of the prestige that a “Made in Italy” label implies, and he represents it with honour.

* Pinarello’s father was a racing cyclist, and the founder of the company that started out making hand-crafted cycles in the 1950s. He sells 30,000 cycles each year and North America is his largest market. The company is involved in many events including the Lapinarello Cycling Tour and the brand new ­Granfondo New York.

FASHION AND HIGH-TECH CLOTHING • High-tech clothing is continually evolving: the latest trend is compression clothing. On cool spring days, whether jogging or cycling, compression tights by Louis Garneau will conserve body heat uniformly in both the activity and recovery phases of your training • Craft produces a cycle short called the” Elite Attack Bib Short” that is soft and silky to the touch. It won an award at the famous Euro Bike Show where it caused quite a stir. • Pearl Izumi has worked with triathlete Tim DeBoom and with professional teams including Garmin, to refine and redesign the clothing found in their P.R.O., Elite, and Select series of athletic apparel.


Circuit cycliste du Lac Champlain: (CCLACC) : Saturday, June 11. A tour of the beautiful area surrounding the lake.
Randonnée Hydro-Québec : Over 600 cyclists will criss-cross the famous Véloroute des Bleuets in Lac St-Jean from June 24 – 26
The CIBC Charles-Bruneau Tour: Professionals from the business community will cycle from Tadoussac to Montreal in July, in support of juvenile cancer
La The Cyclosportive Garneau-Cascades : this ride from Trois-Rivières to Quebec City will take place on August 14, 2011.
The UCI World Tour : Serge Arsenault will repeat his tour de force to attract elite cycling teams from around the world. In Quebec City on September 9 and in Montreal on September 11

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