HUGO BOSS celebrates the Opening of the BOSS Store at Carrefour Laval

CV Concept

HUGO BOSS opens its newest Canadian BOSS Store in Laval, located in the iconic CF Carrefour Laval.

Using warm and residential materials the brand created an inviting yet refined ambiance in which customers can explore the world of BOSS. Furniture and fixtures were designed with clean lines and arranged to allow the collection to take centre stage. Generous and comfortable seating areas, as well as granite flooring enhance the inviting atmosphere. The overall effect is elegant and light for a modern yet refined look.

Digital elements such as the latest brand-related campaign videos and fashion shows will also be prominently displayed on a digital LED screen. With a total retail space of over 3000 square feet, the new BOSS Store features the latest Fall/Winter 2020 BOSS Menswear collections including an increased assortment of Sportswear and Athleisure along with shoes and accessories.

“The opening of this location was envisioned prior to the onset of the global pandemic shutdown. We are thrilled that we are still able to open as planned with our Fall Collection. The Greater Montreal Area has always been a strong market for the BOSS Brand. The Province’s culture and lifestyle is a perfect match with the Brand’s European heritage. We are excited to showcase an enriched, modern assortment curated for the new world, where elegant and smart are blended beautifully with sporty and casual. We are here to serve the community of Laval to dress for success!” Says Endre Pech, Managing Director for HUGO BOSS Canada.

BOSS Store
CF Carrefour Laval
3035 Boulevard le Carrefour
Laval, QC H7T 1C8

group.hugoboss.com

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