He styles and pampers our favourite stars. A master of his art, David D’Amours also has a keen eye for the personality and style of every individual he works with. Wanting only the best for his clientele, he has naturally embraced the Kérastase brand, which is launching a new line for men, Genesis Homme. “It’s arriving at the perfect time, because men are increasingly worried by hair loss. It’s a legitimate concern.” This concern is reflected in products created to meet their needs. “What I like about this line is that it recognizes the importance of maintaining the health and vibrancy of our hair, just like we take care of our bodies.” Although the approach is scientific, there is nothing austere about the experience. If one looks at the active ingredients in the formulas, the results generated are similar to those obtained from a medical application. However, the approach used can be described as integrated or even holistic. “The serum, in particular, is quite amazing—a miracle in a bottle that cleanses the scalp. When the collagen fibres surrounding hair follicles harden, they can inhibit hair growth. The serum softens the collagen, which in turn strengthens growing hair,” adds D’Amours.