Original title: Minotti
The Italian brand Minotti has based its reputation of expertise on producing furniture that fulfils contemporary needs. It is a discreet and eloquent expression of the “made in Italy” concept.
Italy has dominated the design world for decades. Adopting an inclusive approach, the country has ensured that the talents of its architects and designers are recognized around the world. Companies call on local professionals who, in turn, rely on the skills of Italian artisans and manufacturers. Launched in the post-war years, this collaboration chain has enabled us to appreciate the work of major designers. For over 70 years, Minotti has been part of this tradition, cleverly demonstrating that it is always possible to design well-made products that look good.
The Minotti company was initially founded on instinct and a penchant for traditional expertise. Following the Second World War, Italy was in a state of ferment. Everyone, including Alberto Minotti, wanted to be part of rebuilding the country. In 1948, in the village of Meda, he founded a company that brought together local artisans specialized in creating traditional upholstered furniture. The province of Brianza in the Lombardy Region, north of Milan, had enjoyed an enviable reputation among connoisseurs for decades. In just a few short years, the economy was booming and new technologies were developed. Starting in the 1960s, Minotti decided to transform his artisan workshop into a more industrial business while still maintaining its distinctive expertise; in other words, without sacrificing its soul. Although other Italian firms wholeheartedly embraced mass production, Minotti opted to take his time and develop the business at his own pace. He stopped making traditional-style furniture and carefully selected architect Gigi Radice to create the first line of contemporary furniture that combined the precision of industrial technology with skilled artisanship. This approach continues to guide Alberto’s sons, Roberto and Renato, who took over the reins of the company following the untimely death of their father in 1991.
At the start of the nineties, when market demands changed, the second generation of Minottis picked up the pace, giving the company the tools and a means of response in the form of the Minotti Studio. Founded in 1996, this creative laboratory is part of Minotti headquarters, however it was the hiring of architect and designer Rodolfo Dordoni in 1997 that consolidated the brand’s identity. Although the first collaboration was tentative, it was so significant that Dordoni was appointed artistic director the following year, becoming the coordinator and creative force behind all the collections to follow.
Though Minotti has been in business for over 70 years, it in no way resembles an old company. On the contrary, it has constantly reinvented itself. The third generation—Alessio, Alessandro and Susanna—has arrived and is already working with digital and multicultural platforms. Taking a long-term approach, Minotti is developing new markets while following its key principle of “innovation in the spirit of continuity.” The Minotti Studio is a hub that fuses design, architecture, interior decoration, engineering, graphics, marketing and communications to better serve the collections, which continue to evolve and surprise. Since 2018, the company’s creations have taken on an international flavour, thanks to collaborations with Christophe Delcourt, Oki Sato from the firm Nendo, Marcio Kogan of studio MK27 and, more recently, GamFratesi, all under the supervision of Rodolfo Dordoni. Minotti is entering a new era of passionate, creative, multicultural exchanges as eminent design and architecture professionals propose surprising new interpretations for its collections. Among its most recent awards is a 2020 Wallpaper Design Award for the Wedge coffee table by Nendo.
The 2020 collection features beautiful suggestions for both inside and out. Several new pieces released since January offer a taste of what we can expect when the full collection is presented at the Milan Furniture Fair in April. The Scandinavian-inspired Shelley armchair by GamFratesi is now also available in a dining chair version. Quadrado, the oversized modular seating system by Marcio Kogan / studio MK27, has already received numerous awards, and in January 2020 the company brought out a more compact version better suited to city living. Finally, all those who dream of summer will love the Tape Cord Outdoor stool by Nendo, with its wicker-effect cords.
For Alessandro Minotti, general manager, the future is already mapped out. “While remaining true to the DNA of Minotti, we are committed to continuing to surprise our clients with new living space concepts and sophisticated, high-quality, long-lasting products that transcend trends and will stimulate the international markets. Our goal is to continue developing our projects with the same passion, consistency and determination, while remaining true to who we are. We want to establish Minotti as one of the top “maison” in the world of design.”
Minotti is present in 64 countries, with 36 flagship stores and over 400 dealers around the world. In Quebec, Latitude Nord is the exclusive dealer for Minotti products. “We are eager to continue working closely with Latitude Nord, who, for decades, has been supporting our company, our family and ‘Made in Italy’ design,” notes Alessandro Minotti, eloquently paying tribute to a tradition, a legacy, and a meeting of the minds.